I mean, unless that particular celeb happens to be a chemist, chances are they had very little to do with the creation of that fragrance, so it's really just a cynical marketing exercise.
So, when one of my favourite actors announced a new fragrance, you'd think my opinion of him would be lowered.
However, in this case I've got nothing but respect.
And I have an irresistable urge to smoke a cigar.
You might want to fix yourself a martini before settling in to watch the commercial.
BTW, for those at work, there is some minor nudity (male rear end).