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21 March 2006 @ 11:19 am
Children's painkillers  
Lately, I've been seeing a lot of ads for Nurofen for Children and Children's Panadol.

For our overseas readers, since I don't know if you have these brands, Nurofen is an Ibuprofen based painkiller and Panadol is Paracetemol. I can only assume the same general ingredients are in the children's versions.

Anyway, the Panadol ad I find particularly disturbing, because it offers the breakthrough news that it can be given to children as young as one month old.

One. Month. Old.

Here in the real world, we call that a baby.

Can someone explain to me two things?

1. How the hell can you tell if a baby is in need of a painkiller?

2. Why would anyone think it a good idea to medicate a baby without consulting a pediatrician first, even with something as innocuous-seeming as Panadol?
Current Music: Powderfinger - Hindley Street
Stephen Silkparadigmshifty on March 21st, 2006 12:51 am (UTC)
Who would think it a good idea? The manufacturers and advertisers of Panadol et al, that's who. It's a great idea for them.

Whether it's a good idea for the baby isn't really relevant as far as their concerned.
Jacobyak_boy on March 21st, 2006 12:57 am (UTC)
It's interesting to note that the Panadol slogan, which is also used for Children's Panadol, is "It's My Choice". Which one could construe as "Nobody's going to tell me what to do". Which might include doctors.