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26 July 2004 @ 01:32 pm
Sunday Herald Sun & Ethics  
The Sunday Herald Sun has hit a new low for ethical journalism.

The headline for the cover story of yesterday's Sunday magazine, is "Best dressed kids: LOOK GOOD, PLAY HARD".The cover picture is a bunch of kids aged roughly 2 to 8 wearing brightly coloured clothes.

When you turn to the "story" inside, it is titled "New kids on the block", and consists of nothing but pictures of kids wearing these designer outfits with captions explaining what the clothes are, how much they cost and where you can buy them. Yes, it's basically an ad. The cover story is an ad.

Okay, so its hardly the worst ethical transgression in the history of the Herald Sun, but there's something so horrible and insidious about advertisements posing as news. Watch an episode of A Current Affair, and you'll see what I mean.

Oh, and I didn't buy the paper myself, Emily brings the magazines home from work for the recipes.
Current Mood: irritatedirritated
Mr Sinisterglintsinisterglint on July 26th, 2004 11:35 pm (UTC)
I particularly loathe those Brand Power 'consumer advisory ads'. You know the ones – styled as though they are produced by an independent or impartial consumer organisation but are actually thinly-veiled run-of-the-mill ads.

As though they’re doing us a favour by shoving those products down our throats.
Robet Éivaayvah on July 28th, 2004 11:21 pm (UTC)
Sometimes I wonder if that crap could possibly work on anyone...

But then I remember that people are stupid.

And anyone stupid enough to think that the [b]Brand Power[/b] ads are anything remotely impartial probably [i]deserves[/i] to be screwed over by it.
Jacobyak_boy on July 29th, 2004 12:13 am (UTC)
The Brand Power ads aren't even as bad as the financial advice ads, that actually look like a news program. The illusion is scarily convincing.

However, the absolute worst offence of this type is when you are listening to the radio, 'The Cage' on Triple M for instance, and it seems like the end of the ad break because it goes back to the radio presenters, so you actually start listening to what they're saying because you've been ignoring the ads, and then suddenly you realise that the presenters are having a laconic chat about some goddamn product that you neither need nor want!

Fuck 'em. I listen to Triple J now.